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Portfolio

Featured Work

Real Estate – WhatsApp Chatbot, Funnel Optimization and Performance Marketing

Challenge:

Breaking into a saturated Dubai real estate market, our client needed a way to swiftly and effectively engage potential leads.​

Our Approach:

  • WhatsApp Chatbot: We rolled out a QR code-enabled chatbot to handle initial interactions, ensuring immediate and seamless communication with prospects.​

  • Tailored Funnels: Developed dedicated funnels for specific properties, aligning with distinct buyer preferences to enhance engagement.​

  • Precision Marketing: Launched targeted ad campaigns with tightly grouped keywords, minimizing overlap and maximizing reach.​

Outcome:

 

  • Consistent Lead Generation: Maintained a steady flow of 20 qualified leads daily.​

  • High Engagement: Facilitated over 300 daily conversations via the chatbot during peak events.​

  • Robust Sales Pipeline: Generated approximately AED 15 million monthly in potential sales.​

DRIVE CONSISTENT LEADS

Wholesale Exporter – Landing Pages and PPC

Challenge:

A Dubai-based exporter sought to connect with buyers across APAC, EU, and MENA regions, while efficiently managing inquiries and logistics.​

Our Approach:

  • Conversion-Focused Landing Pages: Crafted tailored pages for each product category to optimize inbound PPC efforts.​

  • NLP Ad Segmentation: Employed neurolinguistic programming to distinguish serious buyers from casual browsers.​

  • Email Verification: Implemented auto-responder systems to filter out non-human interactions, streamlining the lean sales team’s efforts.​

Outcome:

  • High-ROI Campaign: Invested $4,000 in ads, yielding 441 leads over two months; notably, one lead converted into a million-dollar recurring annual order.​

  • Expansive Pipeline: Established a potential $12 million annual pipeline from interested leads.​

  • Team Growth: Expanded the sales team from 3 to 8 members to meet increased demand.

EXPAND YOUR PIPELINE

LivDemy – “From Ads, to Organic”

Challenge:

LivDemy aimed to build a classical music education platform but faced challenges in user acquisition and retention.​

Our Approach:

  • Platform Optimization: Adjusted pricing strategies and diversified offerings to balance customer acquisition costs and revenue.​

  • SEO and Content Strategy: Enhanced YouTube presence, optimized social media, and ensured the platform’s technical SEO was robust.​

  • Performance Marketing: Scheduled and promoted classes effectively, securing an average of 50 attendees per session.​

Outcome:

  • Reduced CPA: Lowered cost per acquisition from over Rs. 300 per registrant to under Rs. 22 per purchaser.​

  • Full Classes: Achieved full enrollment, leading to exclusive ‘sold out’ sessions.​

  • Sustained Organic Growth: Post-campaign, continued to see organic traffic and sales, especially for renowned artists’ classes.

SCALE YOUR GROWTH

MyONEarth – Supercharging a Storefront

Challenge:

An emerging e-commerce brand struggled with high cart abandonment rates and low customer retention, hindering revenue growth.​

Our Approach:

  • Conversion Rate Optimization (CRO): We conducted a comprehensive audit of the website’s user experience, identifying friction points in the checkout process. Implemented A/B testing to refine product pages and streamline navigation, making the purchasing journey effortless.​

  • Personalized Email Marketing: Developed targeted email campaigns to re-engage cart abandoners and nurture existing customers. Leveraged customer segmentation to deliver personalized product recommendations and exclusive offers.​

Outcome:

  • Increased Conversion Rates: Enhanced user experience led to a 25% increase in completed purchases.​

  • Improved Customer Retention: Personalized email strategies boosted repeat purchases by 30%.​

  • Revenue Growth: Overall, the brand experienced a 40% uplift in month-over-month revenue, for the full fiscal year.

OPTIMIZE CONVERSIONS

Crypto Platform – Organic Visibility to Acquisition

Challenge:

An emergent crypto-taxation platform was entering a yet blue ocean market, requiring both penetration, and speed. We were to ensure a competitive positioning that allowed.​

Our Approach:

  • Awareness Campaigns: Crypto-taxation wasn’t really big then, but the regulations were coming in hot. Creating a dual-purpose campaign that not only told people why it was important, but also that the solution was built considerably ahead of time already.

  • Partnerships: Leveraging industry tie-ins with other platforms, to get access to customer transactions as well as help them at the point of sale/transactions of their digital ledgers.​

  • Brand Flexibility: Requiring deep tie-ins meant unlocking the platform as an integrated value added service, therefore splintering and having a modular presence. If a partnership could work with a tweaked design language, we risked it to make it work.

Outcome:

  • Series A to C: We were able to support the brand’s journey from series A to series C (at ~$3.4 mn), post which things moved fully in-house.​

  • Compounding Scaling Engines: Unlocking more customers was as easy as onboarding platforms now. Instead of going for B2C scale management, B2B API deals became possible.​

  • Acquisition: The brand got acquired in 2022 for an undisclosed amount.

AMPLIFY YOUR MISSION