Thinking on Superpowers, Marketing, and Business. What if we had Marketing Superpowers? It’d be so great!

Imagine being able to scale buildings, and profits, fearless in the face of anything. But wait.

Here’s the thing.

When we get something new, we treat it carefully for the first few days. Then we start using it reliably and heavily, dependably knowing its limits. Like how you’d use a craft scalpel to do precision cuts, but not necessarily chop vegetables.
(No judgment there, unleash your inner artist.)

We don’t really notice that the thing we love has stopped working right until it stops working right. This is especially true for something intricate and complex, something with a ‘lifestyle’. Let’s say a dog, or in our purposes, more so, a business.

We treat it with a lot of love, sure.

But the dependability and reliability on their durability, don’t let us see potential blind spots to their health.
‘I know this is fine. Nothing’s wrong. It’ll be fine.’
We even have the same thoughts for our own selves, sometimes!

We refuse to acknowledge that there could be a problem, even if we’re at the very edge of it.
Maybe we’re just too uncomfortable to accept it.

What we need to do is work it out. Pre-emptively take care of our health, and then we’re golden – and we last way longer, too.

We’ve come so far in healthcare. It’s time to look from the same lens, at everything that has a lifecycle.

How does being able to do push-ups at 80 years old sound to you? Awesome? It should!

It’s more of the same in the case of a business – we neglect it’s health when we have all the time to take care of it.. and resort to growth tactics when it’s literally just that. Tactics, not a plan. Definitely not a strategy.

Must we need Crisis Management? It could work, as it generally has to. Yet, it would be infinitely better if we could predict that like everything with a lifestyle, our business would need to bolster up it’s health and ‘work out’, one way or the other.

Be it sales, talent acquisition, or the dreaded and confusing pool of marketing. You’ll need to get it done some time, or risk losing your business entirely. Not out of unfortunate circumstance, but preventable disease.

Healthy bodies and businesses don’t need to be failing before we fix things, after all.

Much like how medicine can prevent and cure disease, marketing can be a salve to an unwell business.

Unfortunately, most people consider it a superhero serum, in the sense that it can give superpowers to a human and a unicorn status to businesses.

Even if some magic marketing serum can actually grant superpowers, “With great power, comes great responsibility.” Or quite literally, in the case of a business, accountability. A lot of red tape.

And then people realize – being a superhero is not what they’re looking for right now, after all!

But if they are, real life superheroes are built. With endurance, durability, and a healthy body. And a constant, yearning desire to grow, just not at the expense of one’s health.

So let’s start with that.